Performance
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Governance for results, not bureaucracy. Powered by M.E.M.O.®

Overcome short-term pressure and build lasting performance in succession, M&A, and regulatory processes, with agility and precision across Brazil, the US, the UK, and the EU.

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30+ years leading corporate affairs and governance at global organisations:

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'Trust Isn't Given. It's Built.'

2025 TEDx Leiden University,
The Hague, The Netherlands

Next Talks

'Government Relations in the EU.'
‍
2025 IRELGOV Mission to the European Union.
Brussels, Belgium.

'Governance Without Borders.'
‍
2025 Brazil Investment Week. London, UK.

'Encontro com Especialistas.'
‍
2025 IRELGOV. Brasília DF, Brazil.

'Governança, Sucessão e Confiança'
‍
2025 WTC Ribeirão Preto, SP, Brazil.

'Alianças Estratégicas & Joint Ventures'
‍
2025 WTC Lisbon, Portugal.

'Talk Ethical AI in E-Commerce.'
‍
2025 Commerce Innovation Summit,
Bucharest, Romania.

'AI Governance – What to Expect'
‍
2025 AI Talks, Lisbon, Portugal.

Practical Advice: Solution, cost, and focus driven. Always!

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In partnership with leading law firms, advisors, and agencies worldwide.

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Trusted by global leaders

Senior counsel for reputation, public affairs, and institutional relations. Direct access to decades of executive experience.

73+

Executives Advised

569M+

Stakeholder Outcomes

Gui's capacity to translate global agendas while interpreting the geopolitical context and domestic politics to anticipate and manage risks has consistently contributed to business growth.

Dr Suelma Rosa
‍
PepsiCo, VP Corporate Affairs

Gui has strong negotiation capabilities and pursues with obstinacy his objectives, always looking for win/win solutions.

Davide Cappellino

‍AGC Architectural Glass, President Europe & Americas

Gui understands stakeholder relations impact on companies from extraordinary experiences. I recommend Gui to CEOs looking for a sustainable growth.

Dr Len Ishmael

‍Global Strategist Geopolitics

Gui has spoken at two Public Affairs Council events in Europe. All participants greatly appreciated his insights and strategic vision on stakeholder relations

Andras Baneth

‍Public Affairs Council EU, Best-selling Author